A blog is an informational or discussion site that is being published on the World Wide Web and including of distinct entries ("posts"), normally showed in reverse chronological order. There are a lot of different types of blogs, varying not just in the type of content, but as well in the manner that content is written or delivered.
As in most of the cases, a blog can be private, or it can also be for business purposes. The personal blog is a commentary or an ongoing diary penned down by an individual. However, blogs used within to improve the culture and communication in a corporation or outwardly for marketing, public relations or branding purposes are basically called as corporate blogs.
It is a blog that is being used and published by a corporation, organization, etc. to accomplish its organizational objectives. The benefit of blogs is that comments and posts are effortless to follow and reach because of centralized hosting and in general well thought-out chat threads.
Even though there are lots of different types of corporate blogs, most can be characterized as either internal or external. Whether internal or external, blogs are not new to the corporate world. The business blog can offer an added value by adding up an intensity of reliability that is time and again unavailable from a standard corporate site. The increased and informality suitability of information that is posted to blogs helps with ever-increasing accessibility and transparency in the corporate image. Business blogs can interact in the company of a target market on a more individual level as building link reliability that can eventually be coupled back to the corporate site.
Corporate blogs may perhaps be penned down mainly for consumers (Business-to-consumer) or principally for other businesses (B2b). The number of links to blog posts, blog comments, subscribers, and the number of times a post is being shared in other social media are signs of a blog's potential influence, reach and popularity. Business blogs are being targeted to consumer readers that may perhaps have a high number of comments, subscribers, and other ways of engagement; whereas corporate blogs are being targeted to other businesses, in particular to those in niche industries, may perhaps have an extremely restricted number of comments, links, subscribers, and sharing through social media sites.
Meanwhile, blogging has turned out to be such a craze that a new blog is being made on every day of every hour of every minute of every second. So what are you waiting for? Start one of your own here and explore yourself!