Why Video Marketing?
Ever wonder why videos go viral? It’s all about its unique ability to bring your ideas to life in the most memorable and interactive way. Today, 93% of brands use videos to acquire customers through social media and users prefer watching videos over reading content. Rath Infotech has a team of creative thinkers to help you create unique video formats that not only meet your goals but also boost viewer engagement, without paying extra bucks on ads. Whether you’re a new company or a well-established company, our team believes in using videos to attract, convert, and retain customers. Get in touch to see the difference!
Improved Conversion Rates
Increased Engagement & Brand Visibility
Nothing beats video for engaging your audience. Our video marketing strategies grab attention and maximize reach and engagement. Whether a customer is a long-term one or a new one, we keep them updated about the current happenings in your business, which makes your brand more memorable.
Improved SEO and Website Traffic
Search engines love video content. But what’s the secret to getting noticed by search engines? Our high quality video content and marketing strategies impact your search engine ranking. Engaging videos with optimized keywords increases engagement, which leads to higher SERP rankings. It also encourages visitors to spend more time on your site, thus results more clicks and reduced bounce rates.
Better Retention
From Screen to Memory! Our experts create videos that aren't just seen but remembered by your audience. By turning creative ideas into video content, we ensure that our video engages multiple senses and resonates with your audience on a deeper level. This helps viewers retain information and take desired actions, enhancing the effectiveness of our marketing strategy.
Increased Shareability
Social media loves video. Have you ever wondered why video content spreads like wildfire? The secret lies in powerful content. Whether it's Facebook, Twitter, Instagram, or YouTube, our experts create videos that captivate viewers and make them eager to share with their networks. This strategy not only enhances your brand’s presence but also increases your visibility and views with little to no extra effort.
Clearer Communication
How would it feel to eliminate misunderstandings and ensure clear messaging every time? Video marketing is the key solution! Rath’s experts create videos that can efficiently communicate your complex information and develop an open communication channel between you and your customers. By combining images, text, and sound they simplify complicated topics, making it more accessible and convenient for your audience.
Our Video Marketing Services
Aiming to leave a mark that your audience won’t forget? We’ve got you sorted. Our exclusive video marketing services help tell your brand’s story through videos on different channels. The quality, relatability and frequency of our video content keep users engaged and hooked to your business. Our specialists expertly plan & create video marketing campaigns including social media videos, educational & promotional videos, website videos, video advertising and more for your brand. Describe your vision, and we’ll bring it to life. Rath is your one-stop solution for everything for video creation and uploading to optimization and analytics.
Video Strategy Development
In a world where visuals speak louder than words, your brand story deserves to be told with creativity! To make that happen, Video Strategy Development is key. Our professionals work closely with you to craft creative approaches that align with your overall business objectives. Research on the brand's target market, essential messages, and marketing objectives forms the basis of our video strategy. From concept creation and storyboarding to filming and editing, our specialists develop strategic plans that make your videos interesting.
Customized Video Marketing Strategy
What if your videos could speak directly to your audience? A customized strategy can make it happen. Our experts can customize an effective video marketing strategy that resonates with your target audience, industry trends, brand message and ultimately guides you — your budget, your timelines, your production processes, your conversion metrics, and more.
Content Planning and Ideation
Is it the number of clicks, conversions and shares that boost your videos ? Well, the answer is none of it. It’s the power of the content and the idea is what draws viewers in. By understanding your audience and industry trends , our visualizers, video makers and content developers work together to develop creative concepts that align with your brand's goals.
YouTube Marketing Services
Ever wondered how to turn every YouTube upload into a powerful marketing tool? Our services brings it to reality ! From building and branding your YouTube channel to producing videos for advertisement campaigns, our services are designed to empower businesses of all sizes to maximize their reach, engagement, and conversions. We offer YouTube marketing services which also include video production, optimization, distribution, analytics and even advertising. That means there’s no element of YouTube marketing that we can’t handle.
Channel Setup and Optimization
Whether you're a budding startup or an established brand, a strong channel setup is the foundation for YouTube success. Rath’s expert team helps you get started with all the essentials, like creating a banner and description, setting up your customized youtube channel and optimizing it so that it gives you a fool-proof marketing experience.
YouTube SEO
Is your video content well-optimized for top rankings? Our YouTube seo techniques make it shine. Our SEO experts focus on creating effective strategies that could make your videos easy to find. We implement various SEO practices such as creating customized thumbnails and titles for videos, understanding the best time to engage with the subscribers, using all the trending and most searched hashtags, conducting video keyword research and more to grab attention and encourage clicks. Our Video SEO audits help us analyze various factors that influence your ranking on Youtube.
YouTube Analytics and Reporting
Need a clear view of your channel’s performance metrics? we’ve got your needs met. With our detailed analytics and transparent reporting services you get all insights into your video marketing campaign performance with key metrics such as views, watch time, engagement, and subscriber growth. These reports help you and our experts to figure out if your campaigns are working well or not and find the areas of improvement. We ensure to make this process seamless for you.
Video Production
Whether you want videos for social media, corporate presentations or promotional/educational videos , our video production services cover every step from concept to completion. Our team of professionals delivers high-quality videos in various styles and formats, managing each project—whether short-form videos like shorts and reels or long-format videos—under the guidance of a highly skilled and experienced Creative Director who studies the latest trends, arrives with their high end camera and the real shoot begins. Additionally, our expert video editors transform your raw footage into professional-grade videos, optimizing each piece with text, overlays, effects, animations, sound, logos, and more to give a rich and captivating effect that align with your brand's style.
FAQ's
The cost of video marketing will depend on the number of video contents needed, the video marketing duration, regularity, and several related determinants. You may contact us to get the best quote. We guarantee you the entire cost will be less than what you expect, with higher benefits than you consider.
Our initial SEO practice is to conduct a wide keyword research analysis. With the help of the keywords, we optimize your video’s title, descriptions, and tags to get it more noticeable online. Next, we trace the number of views, engagements, subscribers, and rankings to improvise our approach. We also create and optimize appealing thumbnails, cover images for videos.
Our team gives you monthly reports with the detailed performance of your video marketing, including all the key metrics.
Our YouTube advertising services include building your campaigns, creating your ads, video production, customized monthly reports, account management services and more.
Email us at info@rathinfotech.com or call us to arrange the shooting with Rath Infotech. You must provide detailed information about the video you wish to shoot.
Yes, we provide both studio and outdoor videography sessions. Whether you would like a studio shoot where the environment is well regulated or a natural environment shoot such as outdoors we cater to your needs.
The edited videos usually arrive in two to three weeks. The exact timeframe can vary depending on the size of the video and specific editing requirements.
- Video Marketing